Should I Have a Business Website or is Social Media Sufficient?
All companies should have a business website as well as have a social media presence. Keep reading to find out why this is essential.
Every business should have an online presence. Beyond this, they should also have a website because relying on social media is insufficient. Social media should be used to maintain contact with customers. It should be an additional way of promoting the business. The purpose of a website is to convince people to become customers of the business. A website tells consumers a little bit about the business and outlines the products they sell. They aim to portray the business as a dependable and experienced company. A website can help customers determine whether they are interested in investing in the company. This is done without them having to physically go there. Technology is an omnipresent concept in today’s society. Therefore, it is important for a business to have a digital presence in the marketplace. This is because most consumers will look to technology first when researching a company.
Why is technology so important?
Statistics have shown that companies with websites:
- Earned two times as much revenue per employee
- Had a revenue growth of four times the previous year
- Were three times as likely to be creating jobs, compared to previous years
- An average employment growth that was six times higher than previous years
Reasons why you need a business website
30% of consumers do not consider businesses without a website
A professional website is your number one marketing tool. Customers will assume a business is not professional if they do not have a website. This will be the first thing a customer will look for. They will look for a website before they search for a social media presence.
Majority of consumers use a website to find and engage with a business
Statistics show that almost 63% of consumers use a business’ website to find and engage with them. Moreover, 93% of these searches are through a search engine. Research also shows that individuals usually consult three different websites before purchasing from a business. This shows how important it is to have a website. However, it is also important to have the correct information on your website.
Every industry can benefit from having an online presence
Many B2B, industrial and manufacturing businesses believe that websites will not benefit them. This is because they think their business isn’t online. However, studies have shown that 75% of B2B buyers claim that a website influences their buying decisions. Furthermore, 62% of buyers are encouraged to finalise buying decisions.
The company’s credibility
Many consumers make judgements on a company based on their digital design. They are more likely to do business with a company that they trust. A website can help build this trust by portraying a trustworthy company. Design is integral in determining the kind of consumers you are aiming to attract. For example, you would use lighter colours to promote summer apparel.
Navigation should be easy and simple
Consumers are likely to leave a website and a company if their website does not answer their questions. They are also likely to leave if the navigation is not simple. A website is a customer’s first look into your business. Therefore, you must ensure it is easy to navigate and answers immediate questions. Tell the consumer what they need to and want to know.
Every business needs a website because social media is not enough. Social media is useful in promoting a business. However, a website is the first thing consumers will look up. This can make a lasting impression on your consumers and influence their decisions. You should also incorporate a website terms and conditions to protect your site. Contact a business lawyer to find out more.
Aditi currently works in the Content Team as a Legal Intern for Lawpath. She is in her third year of a Bachelor of Law and Bachelor of Commerce (Accounting) at Macquarie University. She is particularly interested in Property and Criminal Law.