Partnering with a charity for an event is a great way to promote your business. However, there are many legal things you need to consider. In this article, we’ll discuss what you need to be mindful of when collaborating with a charity to run an event.
When you’re advertising the event
There are many tips on how to effectively advertise an event to maximise the turn out of it. These can include:
- Making the event something that people will want to attend. Incentives such as prizes, special offers and even refreshments will motivate guests to attend your event.
- Run a social media campaign which informs your customers about your event
- Send reminder emails about your event up to the day of the event
Intellectual property
When running an event in collaboration with another organisation, you should always make sure you’ve legally protected your intellectual property. The organisation you’re partnering with will likely use your business’s logo and name to promote the event, and it’s important to make sure it’s only used in a way you consent to. You’ll be able to enforce your rights over your business’s property by registering a trademark. Further, you can licence your intellectual property to the charity to use.
Sharing information
It’s also highly likely that you’ll be sharing information about your business with the organisation you’re working with. A lot of this information may be sensitive, such as customer details and marketing reports. To ensure that your information stays confidential, it’s worth having a non-disclosure agreement in place.
Meeting the interests of both organisers
Though you’re a business who needs to make money to make a profit, a charity’s main concern is to raise money for their cause. You should treat this event as a networking and promotion effort rather than an opportunity to make bank.
Also consider that attendees will generally be under the impression that the event is not-for-profit, and if that is how it is being advertised, that’s how it should be run.
Use this event as a way to show the people in attendance that you and your business promote noble values. As a result, attendees may be more likely to give your business a chance and help grow your customer base.
Choosing your partner
Partnering with a charity whose objectives align with your business is essential in making sure the event is successful. The Australian Charities and Not-For-Profit Commission has a search tool that allows you to search for organisations by location, name and who they help.
Conclusion
Partnering with a charity for an event should be a joyous and exciting venture, not stressful. Therefore, you can always speak with a lawyer for more clarification if you have any questions or queries about your event.
