Your LawPath profile is the first thing clients see when you quote on a brief and is your best opportunity make a good impression. Feedback from our 50,000+ clients has shown that clients will often go with the lawyer with the most complete profile and reviews shown.
Here’s how to make your first impression count.
How to Master your LawPath Profile
Headshot
On LawPath you will rarely consult with your clients face to face. This makes a headshot a great way to add a personal touch to your communications with your prospective clients. If you would like to update your headshot please send your new photo to [email protected].
Rating and Reviews
Testimonials from your clients go a long way towards reassuring your clients that you are the best lawyer for the job. All LawPath clients are asked to complete a survey after their quote is completed so you should encourage them to leave their feedback. The top three things that clients look for in reviews are:
- Detail – clients don’t just want to know that you were great, they want to know why
- Relatability – a great review will help the reader understand the experience of having you as their lawyer
- Balance – reviews that address both positives and negatives add to the authenticity of your profile
Your LawPath rating is out of five stars and is calculated from the responses to feedback surveys that are sent to clients after you complete a job. The best way to maximise your rating is to remind your clients to complete the survey once you have finished the job.
Biography
Your biography is the most prominent part of your LawPath profile. Therefore, it is a great place to highlight your achievements, experience and specialties. A good biography will cover:
- Your level of experience
- Information about your firm
- Your key areas of practice/expertise
- What sets you apart from other lawyers
Conclusion
Although you will engage with most LawPath clients without leaving your office, you can still add a personal touch to each and every brief that you submit. Updating your profile can go along way to help with conversion rates.
The quotes team at LawPath is always happy to help with tips and recommendations to help you with the winning formula.
