What do LawPath clients look for before proceeding with a client through the platform? Follow these five tips to help your quotes stand out.
Top 5 Tips to Win a LawPath Quote
1. Contacting the Client
Lawyers who contact the client before quoting are six times more likely to win the job. Calling the client is the easiest way to ensure that you make a good impression on the client and properly determine the scope of the work. If clients are too busy to take a call, they often respond well to a text or email. Our clients regularly give us feedback saying that they chose their lawyer on the basis of the relationship that they built during their first call.
2. Properly Determining the Scope of the Work
When you contact the client it is important to determine exactly what they require. While some clients are looking for extensive legal work, others are simply looking for a cost-effective solution. The only way to ensure that your quote suits your client is to contact them first. If budget is a problem, tier the work. Clients respond well to a lawyer identifying the most pressing issue.
3. Adding Value
LawPath’s clients are predominantly SMEs and startups. This means that they are price-conscious and looking to maximise the value of their legals. Therefore, adding extra value to your quotes is a great way to set yourself apart from the other lawyers who quote on the job. For example, we see great conversion rates with lawyers who offer a complimentary Privacy Policy when drafting Terms and Conditions. These documents are easily templated so this technique is an easy way to bolster your quote.
4. Building Your Online Presence
The online method of legal service delivery is new to a lot of clients (and lawyers). As a result it is important to build trust with your clients in the online space. One of the best ways to do this is to ensure that your LawPath profile is updated with any reviews you have received before joining the platform.* A lawyer with a lot of positive feedback is much more likely to win a job when compared to lawyers with only one or two reviews. Clients inevitably also perform their own research, so it is important to make sure your website, LinkedIn and Google Reviews are up to date.
5. Efficient Quoting
The best way to maximise your chances of winning a quote is to respond to as many jobs as possible. To streamline the quoting process we recommend making templates for all of your responses to the quotes webform and personalising them as necessary. For example, a general commercial lawyer might have templated responses for:
- Terms and Conditions + Privacy Policy
- Services Agreement
- Sale of Business
- 1 hour Consultation
- Shareholders Agreement
If you have any further questions about the Lawyer Marketplace or quotes please don’t hesitate to call us on 1800 529 728.
*If you would like to add a review to your profile please send it to [email protected].
