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Tracy Sweeny

Principal, Sweeny Legal IP & Commercial
Location - Wollongong NSW
High Court of Australia, Supreme Court of New South Wales
Intellectual Property Law, Business Law

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Tracy specialise in intellectual property law and licensing a brands worth. A brand is, the most valuable business asset. It is a trade mark, patent, design, plant breeders right, a sign, logo, words, colour, shape, and sometimes sound, taste (French Champagne, Parmesan cheese, Sakata Crackers) and even smell. Sweeny Legal incorporates Brandsworth Licensing which is the perfect business tool for licensing, and/or assigning intellectual property of all types.

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