Starting a medical business

She Built a Medical Business to Fill a Market Gap – The Success Story of Cheeky Recovery

Mar 3, 2022
Reading Time: 3 minutes
Written by Angela Omari

Carina Gonzalez describes herself as an animal lover. 

To her friends, family and neighbours, she’s also a music lover who deeply cares about other people’s feelings and believes that being respectful and compassionate brings the best out of us.

But that’s not all. 

To the wider world, she’s an astute businesswoman who likes to call herself “a post-op cheerleader” and runs Cheeky Recovery —a one-stop-shop for post Liposuction, Tummy Tucks (TT), Brazilian Butt Lift (BBL) and other post-op recovery products, meant for women who desire to reshape the appearance of their bodies through cosmetic procedures. 

We recently chatted with Carina, and she opened up on her business journey, its uniqueness and the challenges she faced while starting a business from scratch.

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A Unique Business Angle 

The demand for beauty procedures is soaring, but the availability of products and services for post-operative care continues to be abysmal. 

According to statistics, Australia ranks in the top 10 countries spending the most money on such procedures, with in excess of $1 billion spent. In fact, Australian Financial Review (AFR) recently concluded that the demand for invasive beauty procedures has increased by more than 50 per cent during the pandemic. 

While inviting, cosmetic surgeries aftercare are plagued with delayed recovery and healing.

Medical Business

How Cheeky Recovery was found—and—filled a market gap 

Carina discovered these challenges early on. It’s not surprising that this gap in the market presented itself as a perfect business opportunity to her. 

“I have personal experience with different cosmetic procedures and the latest ones being Breast Augmentation and a Brazilian Butt Lift. While doing my own research, I found that there was limited post-operative support available locally in Australia.”

“I started Cheeky Recovery to help fill this gap and to help other beautiful individuals with aspects of post-operative recovery, especially post-liposuction, BBL, Tummy tucks and breast surgery.”

Today Cheeky Recovery is a pit-stop for post-surgery enthusiasts and a valuable asset to individuals in need of specific products to aid their post-op- recovery.

Legal Challenges in Early Years 

Even though Carina survived the initial struggles of starting a business, she knew the importance of taking care of legals from the outset. Her vision for the businesses was to grow and nourish, and with a team to support, she knew that it could not be an afterthought. 

She spent hours researching the various terms and conditions for her medical business and, during this time, stumbled upon a mixed bag of information—the accurate and the inaccurate. For a first entrepreneur, it was just overwhelming, tiring and confusing.

Choosing Lawpath as a Partner 

It’s during this time she came across Lawpath and partnered with us.

Lawpath’s lawyer marketplace was the perfect spot for Carina to find the best lawyers based on each enquiry around website terms and conditions. Detailed profiles and ratings further helped her choose a lawyer that best matched her requirements. 

When asked why she chose us over others, she said, “quick responses, knowledgeable lawyers and great attitude.”

“Our brand is growing with confidence knowing we have a great team of lawyers to make sure our clients feel safe and trust the products they are buying from us”, she said while signing off. 

Whether you’re starting a new business or facing challenges in the first year, we are here to help you. Glance through our handpicked resources that’ll set you for success. And if you need assistance like Carina in hiring a lawyer, we are here to help. 

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