Activewear is becoming increasingly popular with many Australians swapping their casual clothing for an ‘athleisure’ look. So you love activewear and want to launch your own line? We know this task can seem unachievable and a little intimidating. This is why it is important to have a clear idea of the process involved in launching a line from start to finish. Here are 4 simple steps you can follow to create your own activewear line.
Set Up a Clear Business Plan
A business plan is a document which outlines a company’s mission statement, objectives and methods which will be met from conception. It can be tempting to avoid writing a thorough business plan. However, it is extremely important to establish these objectives in order to tailor your marketing strategies. Having a clear direction, plan and purpose for the line provides clarity and is valuable in ensuring the company has a way of tracking progress. For more information, you can read our guide on ‘How to Write a Business Plan’.
Establish Your Business
Before you launch your activewear line, you will need to set up a business. Deciding on a business structure can prove challenging as it has implications on your legal and tax liability. If you are unsure which structure you should implement, check out our quiz on determining ‘What Business Structure is Right For You?’. If you chose to proceed with a Sole Trader or Partnership, it is important to note that you are legally liable for the business. This differs from a company which is a separate legal entity.
Once you have decided on your business structure, you will need to register your business name. You should also set up a domain name if you are planning to sell your activewear online. Therefore, your domain name should correspond to your business name. An Australian Business Number (ABN) is needed to carry out business in Australia. We recommend consulting a business lawyer to ensure your business is set up correctly and you’re on the right track.
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Select the Right Manufacturer
Once you have your design and concept in mind, you are then tasked with the challenge of selecting a suitable manufacturer. It is best to send your designs to multiple manufacturers to get a number of quotes and a ballpark price point. Always let your suppliers know the average quantities required and a timeline for launch. This will ensure they are able to meet your minimum requirements and expectations. While it can be tempting to proceed with the lowest cost quote, quality should not be compromised.
You should also consider the manufacturers facilities, ethics, reputation, reliability and ability to respond to urgent orders. Obtaining multiple samples from suppliers will enable you to get a feel for the quality of the material, colour pallet, design and fit.
Have a Strong Marketing Plan
Although you may have great quality activewear that you believe people will love, you won’t make any sales unless you gain consumer traction. A strong marketing plan is key to a company’s success, particularly in the realm of clothing and apparel. Utilise social media platforms such as Instagram and Facebook to reach your target audience and widen your customer base. Search Engine Optimisation (SEO) is also beneficial in increasing market exposure. By implementing SEO strategies, you can ensure your store ranks highly on search engines which will increase website traffic.
Concluding Thoughts
Launching an activewear line is an exciting endeavour. If you’re unsure how to get started, consult a business lawyer who can help you set up your business and launch your dream activewear line.
