Starting your business
Before you start your smart phone repair service, you will first need to register for an Australian Business Number (ABN). An ABN allows you to be identified by and interact with other businesses. It is also a necessary requirement by the government for tax and administration purposes before you start trading.
Picking the right type of business structure for you and your business is crucial. This will determine the licenses you require, the tax you will pay and how much control you have over the business. There are many types of business structures within Australia whether you’re by yourself as a sole trader or engaged in a partnership with a business partner. Talking to a business lawyer is a great way to ensure you pick the best structure that suits your business.
Additionally, finding a name and most importantly a logo will help define your business within the industry. Protecting this is vital so registering your business name and trademarking your logo is something every business owner needs to do.
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Location
The location of your business is a critical element. Having your own physical shop inside a local shopping plaza or somewhere with heavy foot traffic is the goal. This ensures you get maximum exposure and allows your business to expand through word of mouth. Your shop can be used for as a drop off and pick up point for your customers smartphones as well as used to stock phone accessories. Re-selling phone cases, screen protectors and headphones are a great way to add another revenue stream for your business.
Building a relationship with a real estate agent that leases commercial sites is a great way to start. Consider visiting as many sites as you can to so you can pick the right space that suits your business.
Keep in mind having an online presence is also valuable. Consumers will sometimes go online first to find where the nearest repair service is. Building a strong website and having good reviews is vital for providing a smartphone repair service. Also, customers may choose to send their phone by post to your shop. Offering a by mail repair is possible through an online webpage with clear instructions and postage address listed.
Choosing what to repair
Different types of smart phones require different parts and tools to fix. It’s important you undertake your research as what phones require what components. Otherwise the quality of your service will diminish. Also, some types of repairs might interfere with the customer’s phone warranty from their phone manufacturer. For example, Apple does not allow certain third repairs on their phones under warranty and this must be made clear to your customers.
Also, it’s important to outline to your customers your warranty for their phones post repair. Therefore, speaking to a business lawyer and drafting a fair contract for you and your consumers is advisable.
Marketing your smart phone repair business
Starting out as a new business means you need to a strong marketing strategy. Offering certain repair services such as screen repairs or battery replacement is a good way to get consumer trust. Also, through giving a good service to a first-time customer means they will most likely come back if their phones needs fixing again. Also, a carefully crafted post on your local regions Facebook page is the modern-day equivalent of a letter drop.
Conducting further market research is a good idea so you can adopt the best marketing strategy for your business.
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