There are many reasons why you might want to start a Youtube channel. On a personal level you can create playlists, share tutorials or other creative content. As a business, using Youtube is a smart way for people to learn about your products and processes. In this article, we’ll cover the basics of what you need to start a Youtube channel.
You can also check out our online guide for more lucrative business ideas.
Create your Channel
Are you creating a personal channel or a channel for your business? Your decision will impact which type of Youtube account you make. Either way, you’ll need a Google account and basic details. If you’re a business you might want to sign up for a brand account through Google. This allows you to build your online presence in a systematic way. Provide the relevant details and you’ll have yourself a channel.
Content
This is the most important part. Think about what you want to share on your channel. Do you want to showcase a talent? Provide an opinion video? Share a tutorial? Youtube provides endless possibilities to be creative. If you’re a business, there are even more opportunities open to you. For example, you can showcase your staff, office or products to help customers learn more about your business.
Whatever you decide make sure your vision for the channel is clear. Channels that are well organised, with a clear vision and goals do a lot better than those that are unorganised and without meaning.
Legals
Business Structure
If you start making income from your Youtube videos, you might want to set up a business structure to support it. This is especially important if you are making significant income or employing others to create content for you.
Tax
The ATO may tax you on your Youtube income if it is beyond a hobby. A hobby is something you do for enjoyment in your spare time for the purpose of recreation or enjoyment. You work for the cost of the materials, or for free. If this doesn’t sound like your Youtube channel, you may want to get advice from a lawyer about what tax obligations you have for your Youtube channel income.
Intellectual Property
You might be able to trademark your Youtube channel name. This means that other people can’t use it, and it creates legitimacy. If you need help trademarking a Youtube channel name, feel free to get in touch with one of our trademark lawyers.
