Businesses are identified by their trademarks – think of the Nike swoosh, the golden arches of McDonald’s or simply “Google”. For businesses to build brand recognition it is essential to safeguard any distinguishable words, names, symbols, sounds and logos from competitors through the use of a trademark.
To learn everything you need to know about trademarks, we’ve developed a simple infographic explaining how trademarks work in Australia, how the process is completed and why they are infinitely important in 2015.
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