Businesses are identified by their trademarks – think of the Nike swoosh, the golden arches of McDonald’s or simply “Google”. For businesses to build brand recognition it is essential to safeguard any distinguishable words, names, symbols, sounds and logos from competitors through the use of a trademark.

To learn everything you need to know about trademarks, we’ve developed a simple infographic explaining how trademarks work in Australia, how the process is completed and why they are infinitely important in 2015.

What is a Trademark?

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Dominic Woolrych

Dominic is the CEO of LawPath, dedicating his days to making legal easier, faster and more accessible to businesses. Dominic is a recognised thought-leader in Australian legal disruption, and was recognised as a winner of the 2015 Australian Legal Innovation Index.