Passion is a great starting point for any business, however, you will also want to ensure you meet all the administrative, financial and legal requirements. To open your own delicatessen there are a few things you will need to consider, ranging from your business structure to sourcing produce to attracting customers. Keep reading to bring your passion into a reality.
1. Business Basics
The very first step to start your journey to opening a delicatessen is to decide on a business structure. You will need to decide if you will operate as a sole trader, partnership or company? Consider which structure will work best for your business goals.
Secondly, you should determine the location of your delicatessen. You should consider what size or location you would desire to adequately run your store. When determining the location, consider the local demographics and competitors that will affect your business. Will you buy or rent? It is also important to consider how this will affect your expenses in the short and long run.
Next, you will need to register for an Australian Business Number (ABN). Registering an ABN is a simple process, and your business will be able to gain benefits including tax benefits.
Now you need to decide on a business name. Once you decide on your name, you should check the availability of the business name you have chosen. If the name is available, you can then register your business as a trademark to ensure that you have the exclusive rights to your business name throughout Australia. This will also be beneficial for branding.
2. Licences and Permits
When starting any business you should always check if you require any licences or permits. In NSW any business that handles or processes meat, seafood and shellfish are required to hold a NSW Food Authority Licence. A delicatessen will often sell various goods, including cheeses, sandwiches and cold meats. As your delicatessen will be processing and selling meat you will be required to attain a licence. Every state and territory has different regulations so check with your local authority to ensure you have the correct licences.
3. Insurance
As in any business, accidents will happen. Hence it is important that your business is prepared for when they do. When opening your own delicatessen, you should consider getting various types of insurance. You should get public liability insurance to protect you and your business in case anyone suffers personal injury or property damage when at work. Additionally, it is advised that you get product liability insurance to protect you against any claims of personal injury or property damage due to the products that you sell. This could include a customer becoming unwell due to the food sold in your store. Finally, you should consider getting property insurance to protect you against any damage to your property due to events such as fire or flooding.
4. Source Your Equipment
To run a delicatessen you are going to need produce. First, you must organise a supplier who will provide the fresh produce which you will then sell to your customers. Secondly, you must decide and locate the type of shop fixtures and equipment you will require to operate your business. This could include scales, fridges, cash registers and machinery. All the equipment will be a considerable immediate expense. You should do your research to find the best deals to optimise the profitability of your business.
5. Hiring Employees
To ensure your delicatessen runs smoothly, you may want to consider hiring staff. You should consider how many employees you are looking to hire and what type of employment they will receive such as full time, part time or casual. You will then need the appropriate employment agreements drawn up and signed.
6. Market Your Business
Now all you need is customers. To help you attract customers, you may want to implement a strategic marketing plan, to gain insight into your target market. Some simple and inexpensive marketing strategies include starting a social media page or placing an advertisement in your local newspaper. Another simple and effective approach of reaching new customers is through word of mouth.
In conclusion, opening your very own delicatessen is an exciting experience and can be a profitable business venture. If you are looking for further assistance with any aspect of your business, contact a business lawyer today.
