How to Start Your Own Makeup Artist Business
Before you start your own makeup artist business, there are a few things you should know. Read our guide on how to set up your successful business.
Are you skilled in applying makeup and want to take your talent to the next level? We understand starting your own business can be daunting and sometimes challenging. However, it doesn’t have to be. By following this guide you will be on your way to start your own successful makeup artist business.
1. Learn How to Apply Makeup
While this may seem like an obvious step, as a makeup artist, you must be skilled in applying makeup. Although a formal qualification is not required, it may be something you are interested in to take your skills to the next level. There are a number of makeup artistry courses available in private institutions, TAFE and even online. These are invaluable as they provide you with skills in a range of areas and teach you the importance of cleanliness and hygiene practices.
Alternatively, you could try teaching yourself through the internet using Youtube videos and blog posts. Either way – experience and practice is most important. Practice makes perfect. Try to practice on different skin tones, ages and ethnicities to ensure you are well-versed. Take photos of your work and create a portfolio to demonstrate your work.
2. Create a Business Plan
While this isn’t the most exciting part, you should never underestimate the value of a solid business plan. Your business plan should set out your missions and goals for the business. It should also outline any costs, your target market and marketing strategies. By having a solid plan, you are able to set out a clear direction of where you want business to go.
If you are intending on becoming a mobile business, it is important to establish your initial geographical boundaries. You can then plan for geographical expansion and the possibility of growth. You can customise our Business Plan for free.
3. Establish Your Business
As with any business, there comes the admin. Rest assured, establishing your business isn’t too difficult. First, you will need to decide on a business structure. There are four main structures you can operate under:
- Sole trader
- Company or
If you are having trouble deciding, you can read our guide ‘A Definitive Breakdown of the Pros and Cons of Each Business Structure‘. Likely as a start-up business, you will probably choose a sole trader as this is generally the most cost effective structure. Next, as a new business in Australia, you will need to register for an Australian Business Number (ABN). You may also decide to trademark your logo.
4. Build Your Kit
Now it’s time for the fun part. As an artist, you will need to source all the makeup for your kit. This can involve a significant financial outlay as makeup can be expensive. You’ll need to acquire quality brushes, foundations, eyeshadows, mascara, eyeliner, bronzer, highlighter, lipsticks and cleaning products.
Shop around – although quality is important, you don’t need to purchase the most expensive brands. Luckily, some makeup courses provide a complimentary makeup kit at the beginning of your training.
5. Establish an Internet Presence
Particularly in the makeup industry, social media is everything. Establishing an eye-catching website with photos of your work is a great starting point. Search Engine Optimisation (SEO) is also beneficial in increasing market exposure.
Social media is key. Utilise platforms such as Instagram and Facebook to showcase your work. By establishing a social media presence, clients will often follow. You could also consider offering return customer discounts or loyalty cards.
Launching your own makeup artist business is an exciting endeavour. By following this guide, you will be well on your way to a successful business. We recommend consulting a business lawyer to ensure your business is set up correctly.
Laura is a Legal Intern at Lawpath. She is studying a Bachelor of Laws and a Bachelor of Business Administration at Macquarie University. Laura is interested in Intellectual Property Law and how technology can assist in improving access to justice.