How To Sell on Fulfilment By Amazon (FBA) – 2019 Update
An easier way to sell your products online on the world's largest e-commerce platform.
Like the wilderness, the opportunities on Amazon are endless. The site may look like a maze of different products available for mass consumption, but smaller businesses and individuals can also sell their products on the platform. Recently, the Fulfilment By Amazon (FBA) service became available in Australia and it was met with much excitement. But what exactly is it, and what are the benefits to small business owners? Below we will discuss what FBA is, its pros and cons, and what this means for the world of ecommerce.
What are Amazon ‘Fulfilling’?
Orders for your products! Many people and businesses are deterred from selling their products on Amazon because the process of packing and shipping products seems costly and complicated. Enter Amazon, who have launched ‘fulfilment centres’ where sellers can stock their products with all the packing and shipping taken care of. All sellers have to worry about is marketing and complying with consumer regulations.
Fulfilment By Amazon offers numerous benefits for its subscribers. Firstly, it takes a lot of the pain out of being an online seller because all you have to do is send the requisite quantity of products to their warehouse. It also provides more opportunities for you as a seller. For example, when a seller is looking after shipping, they may choose not to ship to certain States or countries because of the costs involved. FBA makes it easier to sell overseas to a market of customers that’s likely been previously untapped by the seller.
If your products are sent using FBA, a customer will know as an emblem will appear next to your product on the site. Customers inherently trust larger shipping providers rather than lesser-known third parties, and even more so if the shipping service is a branch of the website itself. This alone will likely drive your sales up significantly. In addition to having your FBA status displayed, sellers who subscribe to FBA also automatically become Amazon Prime sellers. Prime itself has many advantages including unlimited selling costs (a monthly subscription fee rather than a higher fee per item you sell), free shipping for the customer and delivery within 2 days of purchase.
No service is without its drawbacks, and Fulfilment By Amazon is no exception. As would be expected, there are costs involved in using such a service. FBA has higher fees than other seller models and includes a fulfilment and storage fee. The fulfilment fee ranges from $2.40 to over $100 based on the size of the unit. The storage fees are charged per cubic foot starting at 70c up to $2.40. If you’re not making a high volume of sales, these prices may be difficult to reconcile. Amazon also have strict guidelines around shipping your product to their warehouses. They need to be packaged in a particular way with each product labelled. You are also liable to pay the costs for shipping products there.
How to Start
Like other services on Amazon, getting involved is relatively uncomplicated. If you’re not yet an Amazon seller, you can sign up for Fulfilment By Amazon on the site in minutes. If you’re already a seller and wish to upgrade, go to the account info page under your settings and select which membership you wish to upgrade to.
Fulfilment by Amazon provides opportunities that have haven’t previously been available to online sellers. Determining whether FBA is the right program for you will require you to not only do inventory of the stock you wish to sell, but also estimate customer needs and sales expectations.
Jackie is the Content Manager at Lawpath and manages the content team. She has a Law/Arts (Politics) degree from Macquarie University and is an admitted solicitor in the Supreme Court of NSW. She's interested in how technology can help shape the future legal landscape.