Lawpath Blog
Why Should I Trademark?

Why Should I Trademark?

Read about the importance trademark and its role in providing your business legal protection and allowing business growth.

9th March 2015
Reading Time: 2 minutes

You have invested vast amounts of time and effort into driving your business to success. Without doubt, it is extremely important to protect your business. Wouldn’t it be great if there was a way to protect your business and to grow your business at the same time?

Wait a minute… there is! A trademark for your business may be exactly what you’re looking for.


Registering a trademark gives you exclusive rights to use a ‘sign’, which could be letters, numbers, words, phrases, sounds, smells, shapes, logos, pictures, aspects of packaging, or a combination of any of these things.

So why should I get one?

Legal Protection

By trademarking a sign unique to your business, you receive an exclusive right to the use of that sign. That means you are able to take legal action against anyone who infringes on that right by using that sign without your approval.

If you choose to, having the exclusive right to the use of a sign also means that you are able to license the right to someone else. For example, if you trademarked a shade of blue, and was approached by another company for the use of that colour, you can license them the right to use it, at a fee. Talk about doing business!

Further, by registering for a trademark, you ensure that the use of that sign does not infringe on anyone’s rights. This prevents any potential legal consequences from creeping up on you, even though you have good intentions from the start.

Growing your business

Registering a trademark for your business goes beyond just legal protection.

It is also strong marketing tool, distinguishing your products and/or services from the rest of the market.

Your business is special in a way that sets you apart from the rest. It could be due to the quality of your products, the efficiency of your service, or the creativity of your design, among other things. As your reputation grows, your brand grows, and if the differentiating factor of your business is not protected, your competitor might just ride the wave of success and leave you strangling by imitating you.

Having a trademark allows you to effectively and efficiently communicate your brand to your customers, especially in a crowded marketplace. By associating your business with a particular ‘sign’, you become instantly recognised. Think about the Nike ‘swoosh’, and Apple’s, well, apple.

Ease and simplicity

LawPath’s Trademark Process is an easy to use process to obtain an invaluable asset for your business.


Unsure where to start? Contact a LawPath consultant on 1800LAWPATH to learn more about customising legal documents, obtaining a fixed-fee quote from our network of 600+ expert lawyers or to get answers to your legal questions.

Dominic Woolrych

Dominic is the CEO of Lawpath, dedicating his days to making legal easier, faster and more accessible to businesses. Dominic is a recognised thought-leader in Australian legal disruption, and was recognised as a winner of the 2015 Australian Legal Innovation Index.