Australian Legal Tech Startup Market Map

Aug 17, 2017
Reading Time: 3 minutes
Written by Dominic Woolrych

In an industry that is traditionally conservative and still attached to paper and manual document management, the words “innovation” and “technology” are not commonly associated with the legal profession. However, the industry has been quietly undergoing a digital transformation over the last few years that is expected to drive a dramatic shift in the market. With the rise of fast-growing legal tech companies, who have raised as high as $4.2 million in funding, clients are enjoying the benefits of technology-drive solutions in the delivery of legal services, while law firms are finding new ways to embrace the benefits of technology that is inevitably changing the practice of law today.

In this market map, we identify 25 startups in legal tech, divided into the following eight categories:

  1. Lawyer search and marketplace;
  2. Legal big data and analytics;
  3. Online legal services;
  4. Artificial intelligence legal tech;
  5. Legal research and deal management;
  6. Intellectual property and trademark software services;
  7. Practice management software; and
  8. Document automation.

But firstly what does “legal tech” mean? Well, we defined this umbrella term to cover technology and software tools, and products and services that were created for clients, law firms and key stakeholders in the legal industry.

Australian Legal Tech Startup Market Map

Lawyer Search + Marketplace

This was the largest category in our map. Startups here help individuals and businesses source top legal talent through a lawyer-matching platform. After its launch in early 2017, Lexoo Australia debuted to offer lawyer matching services similar to its parent company in the UK. Yegal, another startup on our map, takes a different approach. Instead of targeting consumers like Lexoo, Plexus and Speak With Scout, Yegal connects law firms and in-house legal teams with law student paralegals through an online appointment booking system. At the other end of the spectrum, PERSUIT is an RFP and bidding platform that finds and compares proposals from law firms, which in some cases, can be 35% lower than the highest quote.

Legal Big Data + Analytics

This refers to startups that offer legal analytic tools and software, such as Litimetrics, which provides its users insights and statistics on law firms, barristers and parties. The success of this type of startup can be seen in legal procurement specialists Lawcadia who secured a total investment of $1M in 2016. Similarly, legal analytics startup Jurimetrics, who collects and aggregate important commercial information from court and government decisions, obtained $40,000 in funding. Another example is corporate legal operations management platform Xakia Matters that generates Board and team reports.

Online Legal Services

This section includes startups that provide a range of online legal services to consumers and businesses. A successful legal provider of online Legal services is LawPath who helps its 40,000 clients register companies and businesses, customise legal documents and access its 750+ lawyer marketplace. Legal services provider LegalVision is an example of a tech-driven law firm with a unique business model that combines legal traditional legal services with new technology driven processes. In contrast, “niche” company DivorceRight uses interactive web technology to help clients navigate their way through divorce.

Artificial Intelligence Legal Tech

Companies here use artificial intelligence to summarise legal documents and include award winning drag and drop A.I. software platform Neota Logic, which has an estimated annual revenue of $15.7M and recently partnered with Transform Data International. Comparably, automator of contract reviews ContractProbe was engineered to assist clients with drafting contracts.

Legal Research and Deal Management

This section includes startups that use deal management platforms to solve legal and financial problems. Thedocyard was born out of an idea to streamline all processes necessary to manage deals. It is estimated thedocyard is currently managing over $10bn worth of deals.

Intellectual Property/Trademark Software Services

Companies such as Trademarkify and TrademarkVision use trademark filing systems that assist clients with trademark registration in Australia. TrademarkVision secured a multimillion-dollar IP Australia contract, and a deal with the European Union Intellectual Property Office (EUIPO).

Practice Management Software

The category counts startups such as Legaler, Crowd & Co and LawAdvisor that combat costly legal advice through the implementation of a platform that helps consumers access quality lawyers while allowing legal professionals to complete their work online. For example, the Crowd & Co Marketplace provides independent lawyers access to A.I. contracting tools, and gives data and insight to help in-house teams manage their engagement of external legal providers.

Document Automation

Document automation startups MOSMAR and Dragon Law generated cloud legal software that revolutionise how legal documents are managed and customised online. Document automation is being embraced by a large number of law firms, which has contributed to the Hong-Kong based startup Dragon Law receiving US$1.5M in funding in 2016.

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