Dominic is the CEO of Lawpath, dedicating his days to making legal easier, faster and more accessible to businesses. Dominic is a recognised thought-leader in Australian legal disruption, and was recognised as a winner of the Australian Legal Innovation Index and recently a winner of the LexisNexis 40 Under 40 (APAC).
Content marketing carries with it an array of benefits for your business. Not only will you be lending your voice as a leader in your industry, but the organic traffic you will receive to your website will give your business significant exposure and even sales. However, writing a blog can be time-consuming and you may find this is a job you want to outsource. In this article, we’ll outline everything you need to know about hiring a blogger for your business.
Key points
- Hiring a blogger for your business means you’ll be hiring a freelancer (independent contractor)
- You should outline all the key terms in a Blogger Agreement
- It’s also important to ensure your blog articles stay true to the values and vision of your business
Getting started
Many people use search engines such as Google as their main way of accessing information. This presents a huge opportunity to business owners who can use blogs to provide useful information and market products to their target market organically. The first thing you should do is launch your blog on a reliable platform. Sites such as WordPress and Wix allow you to customise the design to fit with your brand and post blogs seamlessly.
Staying true to your brand
Your blog represents your unique perspective, and you will want to ensure that its contents are used within the boundaries you set. If you are a publisher, using guest blogging is a great way for networking and building back links to your site. However, you will want to ensure that everything you publish reflects the values of your business.
What is a Blogger Agreement?
Blogger
A Blogger Agreement governs the relationship between the Blogger and the Publisher. For the benefit of the Blogger, this agreement grants a license to the Publisher to post their articles. The blogger will receive compensation for this. Further, this Agreement defines the boundaries of what is licensed and what is not.
Publisher
For the benefit of the Publisher, this Agreement sets out the terms of what the Blogger can do after the specific content is licensed out to the Publisher. It won’t be ideal to pay for a blog that the blogger then publishes on multiple other sites.
Limiting your liability
As a Publisher, having a Blogger Agreement that includes an indemnity clause can limit your liability for the contents of the blog you published. As a loose illustration, if you publish a blog that smears another company, by contravening the Blogger Agreement, the Blogger has to indemnify you for any damages awarded from the defamation suit taken out against you.
Do I need a Blogger Agreement for my blog?
It might be down your list of priorities to have legal documents, including a Blogger Agreement initially. Nothing seems more important than spilling your brilliant thoughts on the web for the world to see. However, investing in a Blogger Agreement is important so you can protect your interests. It sets a legal framework for either party to fall back on if a dispute should arise.
How do I create my Blogger Agreement?
Creating your own Blogger Agreement takes less than 5 minutes, meaning you can get to hiring your blogger as soon as possible. Indeed, it can be hard to businesses to make any sort of online footprint without the thought leadership and brand awareness that publishing content brings.
