How to Start a Wedding Photography Business
Want to start a wedding photography business? If you love taking photos, this may be a great way for you to make some extra income on the side.
This step-by-step guide will share how to start a successful wedding photography business. In essence, there are 5 main steps that you must follow should you decide to go down such a path.
Step 1. Register your wedding photography business
This is simple and easy. The first thing you will need to do is register your wedding photography business. Registration will help deal with any legal liabilities that come with having your own business. Indicatively, we recommend you seek registration and apply here.
Step 2. Buy the right wedding photography equipment
Your gear is an important, long term investment in your new photography business. There are 6 main essentials that you will need in your camera bag, including:
- The right camera – this is subject to how much you are willing to spend.
- Variety of lenses.
- Extra batteries.
- Extra memory cards.
Additionally, you will also need software to edit your photos. The most commonly use software is anything Adobe related, as they have been proven to be the best in the market.
Step 3. Create a wedding photography website
A website is a must for any business, especially for a wedding photographer. It is a place where potential clients can discover you, view your work, get in contact, or even book sessions with. Next, you will need to build your website. We highly recommend going with a robust blogging platform like WordPress, as it has also proven to be one of the best website creators on the internet.
Step 4. Build your wedding photography portfolio
As you get some experience shooting weddings, you will need a place to display those photos on your website. This will allow a variety of people, such as existing clients, or new and interested clients, to view your work. In essence, this allows you to further expand your business and spread your business name in a manner that is accessible by many – being the internet.
Step 5. Market your wedding photography business
Now that you have your own website and portfolio set up, it is time to market your wedding photography business and attract the likes of many clients! Luckily for you, there has never been a better time to market your business for free, as the era of social media marketing has blossomed. A pro tip from us to you is to also create:
- An Instagram account. Many businesses these days have survived purely from instagram. Indicatively, this suggests the power of instagram and the embedded marketing potential should you decide to go down such a path.
- A Facebook company account. While Facebook has proven to not be as successful as Instagram, it is still a great and free way to expand your company to the internet at large.
By using a combination of these two social media applications, it will be extremely unlikely for your new business to not attract any new attention, or even potential clients.
Ultimately, following these 5 steps will assist you in developing a successful wedding photography business. While it is imperative that you register your company name with an ABN, it is equally as important to market your company via many of the social media applications that are ready for you to use.
Alex currently works in the content team as a Legal Tech Intern for Lawpath. He has finished his Bachelor of Commerce (Professional Accounting) and is currently undertaking his last year of Bachelor of Laws at Macquarie University. His passion resides with commercial, corporate and tax law.