Do you have a passion for writing and want to turn it into a business? Many people use calligraphy businesses to create beautiful wedding invitations or personalised stationary. Calligraphy can be a tough market to crack. However, if done properly, it can prove to be a profitable endeavour. Read our guide to find out how you can start a calligraphy business.
Table of Contents
1. Set Up Your Business
As with any business, you must establish the legalities correctly. While this isn’t the most attractive part, it must be done. First, you must decide on a business structure. If you are unsure, you can read our guide ‘A Definitive Breakdown of the Pros and Cons of Each Business Structure‘. Likely as a start up calligraphy business, you will choose a sole trader structure. This is because it is the most cost effective, simple structure.
Next, to operate as a business in Australia, you will need to register for an Australian Business Number (ABN). You may also decide to register your business name and trademark your logo.
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2. Practice Makes Perfect
As a calligrapher, you must be an exceptional artistic writer. If you don’t have much experience in the area yet, be sure to practice. You can choose to specialise in a specific font or style of writing, or become well-versed in many fonts. While there is no requirement for formal qualifications, you may opt in to calligraphy classes. This will educate you on the different forms of calligraphy and provide some tips and tricks from the experts.
There are also online courses or Youtube videos which can give you a simplistic run-down on calligraphy. You should be sure to set aside some money for inks, paper and calligraphy pens, as your clients will expect you to be equipped.
3. Create a Portfolio
Calligraphy is a very visual industry. Potential clients will want to see evidence of your work and what you offer. Draft a number of works such as various wedding invitations, RSVP letters, personalised stationary etc. Take professional, good quality photos of your work. These can be posted to your website, social media platforms and emailed to potential clients.
Once you have engaged in business with a client, you may choose to use a Services Agreement. This sets out the terms and conditions between you and your client. It is particularly useful if the relationship is ongoing as it sets out the minimum expectations of the project. You can customise our Services Agreement for free.
4. Market Your Business
Never underestimate the power of marketing. Dedicate a substantial amount of time to marketing your business. Use social media platforms such as Instagram, Facebook and Pinterest to showcase your work. You can also choose to utilise alternate offline marketing methods. For instance, you could deliver samples of your work to wedding and event planners. Look into attending wedding expo’s in your area to present your portfolio to potential clients.
To go along with your marketing plan, develop a visually appealing and professional website. Search Engine Optimisation (SEO) is a great tool to increase your website traffic.
Concluding Points
Starting your own calligraphy business is an exciting venture. Don’t be deterred by the legalities surrounding forming a business. By following this simple guide, you will be well on your way to a successful business. If you need assistance in setting up your business, we recommend consulting a business lawyer.
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