People tend to take their privacy very seriously. This can be seen in how user behaviour has changed during the lifetime of the internet. People are more aware than ever that their information is collected. Further, many people are hesitant or cautious in giving their information out. Letting your customers know how you handle their data will send the message that your business shares their concerns.
You’ll be keeping your customers informed
Businesses with a solid and consistent customer base make an effort to keep their customers updated. Just how you may send promotions or emails to your customers, you should also inform them of how you’ll protect their data. Further, your business may have to comply with the Notifiable Data Breaches Scheme (NDBS). This means that you’ll have to inform your users if their data is ever compromised or exploited.
You’ll be covering your bases
You’ll need one anyway if you’re operating outside of Australia
You’ll need one anyway to sell on other sites
Privacy has become such a big issue for consumers that not having one is risky. Privacy law has also seen a lot of change in recent years (a good example is China’s proposed privacy reforms). This means that the law may change for Australian business owners to reflect the larger global trend towards compulsory privacy policies. However, if you’re unsure about your privacy obligations, then it is worth speaking to a website or privacy lawyer.
Jackie is the Content Manager at Lawpath and manages the content team. She has a Law/Arts (Politics) degree from Macquarie University and is an admitted solicitor in the Supreme Court of NSW. She's interested in how technology can help shape the future legal landscape.