eBook are a popular resource used by companies and organisations globally. Further, they’re a marketing tool which can go a long way in promoting a business. In this article, we’ll outline how you can become an eBook writer and create content that not only inspires, but earns you a good income too.
Registering your business
A question to consider is whether you want to be a contractor or do you want to self publish? Regardless of whether you want to work as a freelancer or publish your own works, you’ll need to register your business.
In Australia, there are three main types of business structure. Firstly, you can run your business as a sole trader, which will require you to apply for an Australian Business Number (ABN). This option is fast and inexpensive but conversely, all business debts and liabilities will attach to you personally. You can also choose to operate your business as a partnership if you want to start your business with someone else. Further, you can start a company by registering it online. Operating your business under a company structure means that your business will be considered a separate legal entity and your debts won’t attach to you individually (unless you have signed a Director’s Guarantee).
Choosing your subject matter
What do you want to write about? This is an essential question for anyone who wants to write content. It’s always a good start to write what you know, that is, write about topics you have knowledge of. However, you may also be hired to write eBooks on topics that are new to you, such as tax or management strategies. In this sense, it’s wise to undertake research to make sure the information you’re providing is accurate.
Designing your eBook
The adage ‘never judge a book by its cover’ shouldn’t be taken too literally. As you’ll see in bookstores, a lot of work goes into designing covers for books that are engaging and also relevant to the subject of the book. The same general principle applies for eBooks. eBooks which have a user-friendly and attractive design are likely to be downloaded by more people.
Marketing
Marketing your eBooks is a must. You can do this by creating engaging short-form content, such as articles and blogs. You can also share your content on different social media channels such as Facebook, Instagram and LinkedIn. To help you get started, think about:
- The type of customer you want to attract
- The competitive advantage that you want to maintain or achieve
- The methods you want to use to advertise your services. It can be in the form of paid ads, email campaigns and content marketing
Conclusion
Becoming an eBook author can be a very rewarding experience. Although, it’s important to understand your legal obligations as an eBook writer. If you have further questions about becoming an eBook writer, it may be worth contacting a business lawyer.
