What Legal Services Do I Need to Protect My Brand?

Apr 12, 2017
Reading Time: 2 minutes
Written by Zachary Swan

The marketing of your products and/or services is one of the most important aspects of your business. A lot of time and hard work goes into establishing your brand, conducting market research and developing relationships with manufacturers, distributors and your customers. Brand recognition can be the difference between your business standing out and disappearing in a competitive market.

But how can you protect the unique features of your business? Having in place the right legal documents and services will not only protect your brand but also enhance the value and reputation of your business. For access to all the documents and services you will need to protect your brand, sign up to LawPath today.

What Legal Services Do I Need to Protect My Brand?


Trademarks are a valuable marketing resource that both promote and protect your brand. Only a trademark can provide proprietary protection for your brand and prevent any unauthorised use by others in Australia. As a trademark owner you have the exclusive right to use, sell and licence your trademark. If you are intending to commercially market your unique product or services you will need a trademark.

Cease and Desist Letter

A Cease and Desist Letter is a document that can be used to tell a person or business to stop their unlawful use of your brand. Competitors and other businesses may use your brand or elements of your logo, brand design and image for their own products. This can confuse and mislead your customers into thinking that the products or services they are purchasing, are your products or services. The letter is a simple, low cost and efficient way of enforcing your legal rights and protecting your brand without resorting to legal action.

Non-disclosure Agreement

When commercially marketing and distributing your products or services, your brand will be handled by a range of third parties such as manufacturers, distributors and franchisees. A non-disclosure agreement is a document that allows your business to safeguard any confidential information, with the parties agreeing to not disclose or share any information covered by the agreement.

Connect with a Trademark Attorney

Applying for a trademark can be a time-consuming and complicated process. To protect your brand and reap the benefits of a registered trademark, connect with a trademark attorney.

What’s Next?

For access to all the documents you need to protect your brand, sign up to LawPath today. For expert legal guidance throughout the trademark process, get in touch with a trademark attorney.

LawPath provides access to all the legal documents you will need to successfully protect your brand. Contact a LawPath consultant on 1800 529 728 to learn more about customising legal documents, obtaining a fixed-fee quote from our network of 700+ expert lawyers or to get answers to your legal questions.

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