Sponsorship Agreement
This Sponsorship Agreement can be used to establish a sponsorship relationship between a company and an individual or team.
4.7 (3 reviews)
Last updated December 18, 2024
Under 10 minutes
Suitable for Australia
Written by
Edwin Montoya Zorrilla
Reviewed by
Damin Murdock
Document Overview
This Sponsorship Agreement is a binding agreement between the Sponsor and the Sponsee, outlining the terms and conditions under which the Sponsor will provide sponsorship and promotion for a specific event or activity.
Note: this Sponsorship Agreement should be tailored to the needs of each Sponsor and Sponsee, and their commercial relationship. To complete this document, the parties must draft sections regarding scope of activities, payment structure and sponsorship deliverables, and so those matters should be agreed on first.
The Legal Risk Score of a Sponsorship Agreement Template
Our legal team have marked this document as low risk considering:
- The document grants exclusive rights to the Sponsor for certain activities during the term, which might limit the Sponsee's ability to engage with other potential sponsors or opportunities in related areas.
- The agreement does not specify any performance obligations or metrics for the Sponsor, potentially leaving the Sponsee without recourse if the Sponsor's efforts do not meet expectations.
- The force majeure clause allows obligations to be suspended during events outside a party's control, which could lead to significant delays or impact the overall success of the sponsored activities.
Sponsorship Agreement Checklist
Complete your free Sponsorship Agreement with our checklist
Verify Execution by Both Parties
Ensure that both the Sponsor and the Sponsee have signed the agreement, as execution by authorized representatives is crucial for its enforceability.
Confirm Payment Arrangements
Check that the payment structure and timelines outlined in Schedule 2 are understood and agreed upon by both parties to avoid any financial misunderstandings.
Review Insurance Requirements
Both parties should confirm that they have the appropriate insurance coverage in place as specified in the agreement to mitigate potential liabilities.
Schedule Performance Reviews
Set periodic review meetings to assess the fulfillment of sponsorship deliverables and overall satisfaction with the partnership, ensuring alignment with the goals set forth in the agreement.
Why should I use a Sponsorship Agreement?
- Clarity of terms: A sponsorship agreement clearly outlines the rights, responsibilities, and obligations of both parties, ensuring that there is a mutual understanding of what is expected from each party.
- Protection of intellectual property: The agreement contains provisions regarding the use of intellectual property, ensuring that both parties are aware of their rights and limitations when using each other's logos, trademarks, and other intellectual property.
- Financial arrangements: The sponsorship agreement sets out the payment structure for the sponsorship fee, ensuring that both parties are clear on the financial obligations involved.
- Exclusivity: The agreement may grant the Sponsor exclusive rights within a specified category of products or services, providing the Sponsor with a competitive advantage in the market.
- Deliverables: The agreement outlines the specific deliverables that the Sponsee is required to provide to the Sponsor, ensuring that both parties are clear on what is expected in return for the sponsorship.
- Dispute resolution: The agreement includes a dispute resolution clause that sets out a process for resolving any disputes that may arise between the parties, potentially saving time and money by avoiding litigation.
- Legal protection: A well-drafted sponsorship agreement provides legal protection for both parties, ensuring that their respective rights and obligations are enforceable under the law.
What does this Sponsorship Agreement cover?
- Intellectual property rights;
- Sponsorship rights and fee;
- Duration and termination of the Agreement;
- Exclusivity;
- Warranties, indemnities and representations; and
- General terms and conditions.
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