e-Sign with Lawpath

Advertising Agreement

An Advertising Agreement is used when a company wishes to engage an advertising agency. This Agreement can also be used by an advertising agency wishing to contract with a company.

starstarstarstarstar_half

4.6 (7 reviews)

timer

Under 10 minutes

location_on

Suitable for Australia

Get 1st document free

Document Overview

Advertising for your business is often a must, and a way to bring in new customers. However, understanding the best ways to get your brand out there and do it legally can be complicated at times. That's where an advertising agency can offer their expertise to get your business the exposure it needs. 

Why do you need an agreement? 

When you hire an agency to take care of some of your marketing, it's important that the services they have been hired to render are covered by an agreement. A significant part of this involves intellectual property, and who will own the property created through advertising. 

This should be used when a Company wishes to engage an Advertising Agency. This Agreement can also be used by an Advertising Agency wishing to contract with a Company.

An advertising agreement is a commercial contract which should be used when you engage an advertising agency to help market your business. This agreement should outline the following: 

  • The services to be provided
  • The parties to the agreement
  • What is to happen to unused intellectual property
  • Confidentiality 
  • The term of the agreement 

Advertising regulations

Advertising in Australia is mainly governed by the Australian Consumer Law (ACL) and the Australian Competition and Consumer Commission (ACCC). You have to make sure as a business owner that your advertising is not false or deceptive and complies with the national guidelines. 

Other documents you may need: 

Further information: 


It's never been so easy

laptop_mac

Sign-up to a free Lawpath account

Get started and we’ll take care of you. It’s that easy.

gavel
person_outline

Collaborate with e-Sign and Sharing

Having access to your legal documents has never been easier. You can request e-signature, share the document and download for an efficient collaboration.

Create unlimited legal documents and eSignatures for only $39/month.

Upgrade to a Lawpath legal plan to boost your new business.

View plans & pricing
trust-mark

Here's what people say about Lawpath’s Advertising Agreement

Reviews are managed by BazaarVoice and comply with the BazaarVoice Authenticity Policy. Reviews are independently verified by BazaarVoice and detail our customers' real experiences.

Looking for more documents?

Browse all legal documents