Advertising for your business is often a must, and a way to bring in new customers. However, understanding the best ways to get your brand out there and do it legally can be complicated at times. That's where an advertising agency can offer their expertise to get your business the exposure it needs. 

Why do you need an agreement? 

When you hire an agency to take care of some of your marketing, it's important that the services they have been hired to render are covered by an agreement. A significant part of this involves intellectual property, and who will own the property created through advertising. 

This should be used when a Company wishes to engage an Advertising Agency. This Agreement can also be used by an Advertising Agency wishing to contract with a Company.

An advertising agreement is a commercial contract which should be used when you engage an advertising agency to help market your business. This agreement should outline the following: 

• The services to be provided
• The parties to the agreement
• What is to happen to unused intellectual property
• Confidentiality 
• The term of the agreement 

Advertising regulations

Advertising in Australia is mainly governed by the Australian Consumer Law (ACL) and the Australian Competition and Consumer Commission (ACCC). You have to make sure as a business owner that your advertising is not false or deceptive and complies with the national guidelines. 

Other documents you may need: 

• Web advertising agreement
• Non-Disclosure Agreement (NDA) 
• Services agreement

Further information: 

• How to Advertise Your Business
• What Is False and Misleading Advertising?
• What Is a Marketing Strategy?