Website Advertising Agreement
A Website Advertising Agreement will set out your rights and liabilities as a website owner when an advertiser wishes to advertise on your website or your rights and liabilities as an advertiser when purchasing advertising space on a website.
4.8 (8 reviews)
Last updated December 18, 2024
Under 5 minutes
Suitable for Australia
Written by
Edwin Montoya Zorrilla
Reviewed by
Damin Murdock
Document Overview
Your Website Advertising Agreement is an agreement between a website operator and an advertiser who wishes to purchase advertising space on your website. If you are purchasing advertising space on a website or selling space to an advertiser, it is important that you set out all the terms and conditions of the agreement in writing.
The Legal Risk Score of a Website Advertising Agreement Template
Our legal team have marked this document as low risk considering:
- The document allows the Website Owner full editorial control over advertising content, including the right to refuse, remove, or position content at their discretion, which could limit the Advertiser's control over how their advertisements are presented.
- The Website Owner's liability in the event of any issues arising from the agreement is strictly limited, potentially leaving the Advertiser with limited recourse for significant losses or damages.
- Payment terms are strictly enforced with interest charged on late payments, which could result in additional financial burdens for the Advertiser if payments are not managed carefully.
Overall, this document appears to favor the Website Owner by granting significant control over advertising content and limiting liability, while imposing strict financial obligations on the Advertiser. Users with knowledge of such agreements should carefully consider whether the control and financial terms align with their business needs and risk tolerance, as the document provides robust protection for the Website Owner at the expense of the Advertiser's flexibility and potential liability exposure.
Website Advertising Agreement Checklist
Complete your free Website Advertising Agreement with our checklist
Verify Contact Details
Ensure that the contact details for both the Website Owner and the Advertiser are accurate and up-to-date as specified in the document to facilitate smooth communication.
Review Payment Terms
Double-check the payment terms, including the fee schedule, due dates, and GST implications, to ensure clarity and preparedness for financial obligations.
Confirm Advertising Content Compliance
Review the advertising content to confirm it complies with all applicable laws, regulations, and industry codes, as well as the stipulations for content control and positioning by the Website Owner.
Secure Confidential Information
Implement and maintain effective security measures to protect any confidential information exchanged during the agreement, and prepare for its return or destruction upon termination of the agreement.
Use this Website Advertising Agreement if:
- You would like to purchase advertising space on a website; and
- You would like to set out terms and conditions for someone advertising on your website.
What does the Website Advertising Agreement cover?
- Advertising requests;
- Editorial control;
- Payment;
- Confidentiality; and
- Relevant warranties and indemnities.
Other names for Website Advertising Agreement include:
- Website Advertising Terms and Conditions;
- Website Advertising T&Cs; and
- Website Advertising Contract.
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