Influencer Agreement
An Influencer Agreement is an official, legal contract that sets out the terms of any working relationship between a marketer and a content creator.
4.6 (15 reviews)
Last updated December 19, 2024
Under 10 minutes
Suitable for Australia
Written by
Edwin Montoya Zorrilla
Reviewed by
Damin Murdock
Document Overview
The agreement ensures that the influencer and the advertiser both understand their responsibilities to each other.
The Legal Risk Score of a Influencer Agreement Template
Our legal team have marked this document as low risk considering:
- The agreement grants the company exclusive and perpetual ownership rights to all content created by the influencer, which could limit the influencer's control over their own creative outputs and future use of the produced content.
- The company has the right to reject deliverables and request revisions within unspecified days, potentially leading to uncertainty and additional workload for the influencer without clearly defined timelines.
- The influencer is required to disclose a material connection with the company in all promotional content, which, if not adhered to correctly, could expose the influencer to legal risks related to advertising and consumer protection laws.
Influencer Agreement Checklist
Complete your free Influencer Agreement with our checklist
Secure Signatures
Ensure that both the company representative and the influencer sign the agreement to validate its enforceability and mutual consent.
Review Confidential Information
Familiarize both parties with the confidentiality terms to prevent unauthorized disclosure of sensitive information.
Confirm Deliverables and Deadlines
Clarify and mutually agree on the specifics of the deliverables and the deadlines as outlined in Schedule A to avoid future disputes and ensure clear expectations.
Verify Compliance with Guidelines
Regularly check that the content created by the influencer adheres to the brand guidelines specified in Schedule B to maintain brand consistency and quality.
Use this Agreement If:
- You want to enter into an agreement with a social media Influencer to promote your products.
- You are an influencer who wants to enter into an agreement with a company to market a good or service.
- You wish to improve your brand exposure on social media.
- You want to ensure an influencer is accountable for his/her obligations and adheres to your brand guidelines.
What does this Agreement Cover?
- Purpose of the agreement
- Terms or date of performance
- Methods to deliver the obligations
- Ownership of the materials
- Company’s usage of the influencer
- License granted to the influencer
- Cancellation terms
- Confidentiality and exclusivity
- Compensation
- Payment terms
- Material disclosure
- Force majeure
- Independent contractor
- Representation and warranties
- General terms
- Scope of work
- Brand guidelines
Further Information:
It's never been so easy
Sign-up to a free Lawpath account
Get started and we’ll take care of you. It’s that easy.
Collaborate with e-Sign and Sharing
Having access to your legal documents has never been easier. You can request e-signature, share the document and download for an efficient collaboration.
Create unlimited legal documents and eSignatures for only $39/month.
Upgrade to a Lawpath legal plan to boost your new business.
Here's what people say about Lawpath’s Influencer Agreement
Reviews are managed by BazaarVoice and comply with the BazaarVoice Authenticity Policy. Reviews are independently verified by BazaarVoice and detail our customers' real experiences.