Social Media Policy
This Social Media Policy outlines your expectations around social media use during and outside of work hours by employees or other workers such as contractors or interns. This policy also clarifies what constitutes acceptable and unacceptable behaviour regarding work-related and personal social media accounts, along with the consequences of any breaches.
4.5 (23 reviews)
Last updated December 20, 2024
Under 3 minutes
Suitable for Australia
Written by
Edwin Montoya Zorrilla
Reviewed by
Damin Murdock
Document Overview
You can use this Social Media Policy to ensure that there is clarity in your workplace around the use of, and the standards of behaviour expected regarding any posts made on social media. Using this policy can also protect your Company by assisting you to take disciplinary or other appropriate action in the event of a breach.
The Legal Risk Score of a Social Media Policy Template
Our legal team have marked this document as low risk considering:
- There is a risk of personal expression being limited as the policy requires disclaimers and careful consideration before posting, which may affect how freely employees feel they can share their personal views online.
- Employees need to be vigilant about the content they post, as any breach of this policy, even outside of work hours, could lead to severe disciplinary actions including termination.
- The policy places the responsibility entirely on the employee to ensure no confidential or sensitive company information is disclosed, which could be challenging given the informal nature and rapid sharing capabilities of social media platforms.
Social Media Policy Checklist
Complete your free Social Media Policy with our checklist
Review by Legal Expert:
Ensure the document is reviewed by a legal professional to confirm it aligns with current laws and best practices in social media and employment.
Employee Training:
Conduct training sessions for all employees to clearly communicate the expectations and restrictions outlined in the social media policy.
Monitoring Compliance:
Set up a system to periodically review and monitor social media usage by employees to ensure adherence to the policy.
Update Policy Regularly:
Regularly update the social media policy to reflect new social media platforms, changes in social media trends, and evolving legal standards.
Use this Social Media Policy if:
- you want your workers to be aware of the importance of appropriate behaviour on work or personal social media accounts;
- clarity is needed in the workplace regarding what constitutes social media use, or what acceptable behaviour on social media may look like;
- you have Company social media accounts and only want authorised users to interact with, or post on behalf of such accounts;
- you need to implement clear expectations regarding the use of social media during work hours; and
- you want workers to be aware of the consequences of any inappropriate social media use that may reflect negatively on the Company.
What does this Social Media Policy cover?
- Clear expectations regarding appropriate social media use by workers, and the type of information that may be shared by them;
- Guidelines for any posts or information shared on social media, including for any personal social media use that may identify them as a worker;
- Communicating to workers that social media use is not to impact on the performance of their role, along with restrictions on social media use during working hours; and
- The right to take disciplinary or other action in the event of inappropriate social media use, including any social media use that may impact negatively on the Company’s reputation.
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