You can use this Social Media Policy to ensure that there is clarity in your workplace around the use of, and the standards of behaviour expected regarding any posts made on social media. Using this policy can also protect your Company by assisting you to take disciplinary or other appropriate action in the event of a breach.

Use this Social Media Policy if:

• you want your workers to be aware of the importance of appropriate behaviour on work or personal social media accounts;
• clarity is needed in the workplace regarding what constitutes social media use, or what acceptable behaviour on social media may look like;
• you have Company social media accounts and only want authorised users to interact with, or post on behalf of such accounts;
• you need to implement clear expectations regarding the use of social media during work hours; and
• you want workers to be aware of the consequences of any inappropriate social media use that may reflect negatively on the Company.

What does this Social Media Policy cover?

• Clear expectations regarding appropriate social media use by workers, and the type of information that may be shared by them;
• Guidelines for any posts or information shared on social media, including for any personal social media use that may identify them as a worker;
• Communicating to workers that social media use is not to impact on the performance of their role, along with restrictions on social media use during working hours; and
• The right to take disciplinary or other action in the event of inappropriate social media use, including any social media use that may impact negatively on the Company’s reputation.

Further information:

• Why you should have a Social Media Policy
• 5 ways your business can use social media effectively
• Legal tips for using social media for your business
• Employee Handbook
• Can I Fire an Employee for Expressing Controversial Views?